BRAND E EMBALAGENS BREYER
Um projeto completo de Brand desenvolvido para o cliente Breyer, que produz alimentos à base de mel. O projeto contemplou a nova marca e também a arquitetura das sub-marcas dos novos produtos, além do rebrand de todas as embalagens.
Serviço
Marca | Design de Embalagem
Cliente
Breyer
Ano
2019 | 2020
A Breyer lançou uma nova linha de produtos, que recebeu o nome de RICAFLORA. O estudo de naming buscou uma solução com o objetivo de gerar valor para ao produto, em uma categoria com a presença de muitos produtos comuns.
A Breyer ainda conta com uma linha para suplementos chamada ULTIMATE BEE, que foi totalmente reformulada, com um projeto que começou com a marca e se estendeu até as embalagem e o lançamento de novos SKUs.
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A Propalina é proveniente de substâncias resinosas e balsâmicas, colhidas pelas abelhas, de brotos, flores e exsudatos de plantas aos quais elas adicionam secreções salivares, cera e pólen.
Este projeto contou com redesign de marca e de embalagem para linha PROPOLINA, o 1º produto à base de própolis produzido no Brasil.
A embalagem conta com visual e apelo farmacêutico, principal canal de venda do produto.
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